As consumers of politics, Americans watch these campaign events unfold before their eyes on TV or in person and they can only imagine the countless hours of planning behind each one. They probably don't even think about that part.
But as part of a broad remake of its Web operations in recent days, the John McCain campaign has launched a new blog, The McCain Report, which posts several items a day. It includes everything from a surprising tribute to Sen. Hillary Clinton's Democratic campaign to taking a documented shot at a specific New York Times reporter for "carrying water for Team Obama again."
Right on the redesigned website's homepage in the middle upper right is a tab called "Strategy." Click on that and watch a 15-minute PowerPoint demonstration led by Campaign Manager Rick Davis.
It fits in with the McCain Straight Talk image because campaigns are not normally comfortable laying out such detailed presentations for just anyone to see. These are the kinds of demonstrations that go on daily inside campaign conference rooms -- and they're stopped if anyone other than the invited walks in.
http://latimesblogs.latimes.com/washington/
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